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Washington State Tourism

Washington State had the 48th lowest tourism budget in the USA. At FCB, our task was not only to make the campaign look like an effort that cost three times as much, but to create buzz and extend reach through free PR. We ended up achieving both, thanks to the talents of photographers Erik Almas and Jamie Stillings.











brad dundas creative, inc. |  seattle, washington  |  braddundas@mac.com